I only work with my ideal clients because I want to do my best work and have limited time to work 1-on-1 with clients.
I work with high performing SaaS founders who I can partner with over the long term. Good branding requires long-term optimisation, in order experience the best results. Rebranding every year is a terrible waste...
A few small optimizations over the course of a year are much less expensive than redesigning a new brand year after year.
Clients who adopt along-term strategy extend the shelf life of their branding investments and experience more impactful results.